Elevating Retail Presence for a Premium Performance Footwear Brand
Objective: A top-tier running footwear company aimed to improve engagement with retailers, both online and in-store, using innovative and scalable marketing strategies.
Challenge: The brand needed an agency capable of developing immersive retail experiences that would captivate consumers and enhance physical and digital shopping environments.
Solution: Setup conducted a thorough Custom Agency Search, first developing a detailed client brief and an Ideal Agency Profile aligned to the footwear brand’s goals. Our team thoroughly vetted agencies, evaluating capabilities, retail expertise, proprietary technologies, and creative approach through a structured RFI and RFP process. After facilitating chemistry meetings and in-depth evaluations,
Setup identified and introduced the ideal shopper marketing agency known for its proprietary martech platform and innovative, data-driven retail activation programs. This rigorous, end-to-end process relieved the brand of extensive legwork, saving valuable time and ensuring a perfect agency fit.
Agency Services:
• Creative Strategy
• Retail Activation Planning
• Brand Storytelling
• Campaign Development
Outcome: The success of the retail activation programs led to a long-term partnership, with the Agency retained as the Agency of Record to continue delivering innovative retail strategies and expanding consumer engagement in-store and online.
SetupService: Custom Agency Search