Elevating Retail Presence for a Premium Performance Footwear Brand

Setup Case Study - Elevating Retail Presence for a Premium Performance Footwear Brand

Objective: A top-tier running footwear company aimed to improve engagement with retailers, both online and in-store, using innovative and scalable marketing strategies.

 

Challenge: The brand needed an agency capable of developing immersive retail experiences that would captivate consumers and enhance physical and digital shopping environments.

 

Solution: Setup conducted a thorough Custom Agency Search, first developing a detailed client brief and an Ideal Agency Profile aligned to the footwear brand’s goals. Our team thoroughly vetted agencies, evaluating capabilities, retail expertise, proprietary technologies, and creative approach through a structured RFI and RFP process. After facilitating chemistry meetings and in-depth evaluations,

Setup identified and introduced the ideal shopper marketing agency known for its proprietary martech platform and innovative, data-driven retail activation programs. This rigorous, end-to-end process relieved the brand of extensive legwork, saving valuable time and ensuring a perfect agency fit.

 

Agency Services:

        •      Creative Strategy

        •      Retail Activation Planning

        •      Brand Storytelling

        •      Campaign Development

 

Outcome: The success of the retail activation programs led to a long-term partnership, with the Agency retained as the Agency of Record to continue delivering innovative retail strategies and expanding consumer engagement in-store and online.

 

SetupService: Custom Agency Search