Engaging College Sports Fans Through a Fintech Platform
Objective: A fintech startup sought to engage college sports fans by transforming their everyday spending into meaningful support for collegiate athletic programs.
Challenge: The platform needed to attract, convert, and retain sports fans in a highly competitive space. The challenge was to create emotionally resonant campaigns that catered to college sports enthusiasts' unique preferences while driving user acquisition and loyalty.
Solution: Setup facilitated a partnership with a creative and innovation agency known for its expertise in emotionally driven, fan-focused marketing campaigns. The agency crafted impactful engagement strategies, combining digital outreach with experiential marketing to build deeper connections between fans and their favorite college teams.
Agency Services:
Creative Strategy
Marketing Innovation
Consumer-Driven Campaigns
Brand Strategy
Live Events/Experiential Marketing
Outcome: The fintech platform retained the agency as its Digital Agency of Record, securing a multi-million dollar contract to continue executing and expanding its fan engagement strategy. This collaboration significantly strengthened the platform’s presence in the college sports landscape.
Setup Service: In-Network Search