Engaging College Sports Fans Through a Fintech Platform

Setup Case Study - Engaging College Sports Fans Through a Fintech Platform

Objective: A fintech startup sought to engage college sports fans by transforming their everyday spending into meaningful support for collegiate athletic programs.

 

Challenge: The platform needed to attract, convert, and retain sports fans in a highly competitive space. The challenge was to create emotionally resonant campaigns that catered to college sports enthusiasts' unique preferences while driving user acquisition and loyalty.

Solution: Setup facilitated a partnership with a creative and innovation agency known for its expertise in emotionally driven, fan-focused marketing campaigns. The agency crafted impactful engagement strategies, combining digital outreach with experiential marketing to build deeper connections between fans and their favorite college teams.

 

Agency Services:

  • Creative Strategy

  • Marketing Innovation

  • Consumer-Driven Campaigns

  • Brand Strategy

  • Live Events/Experiential Marketing

 

Outcome: The fintech platform retained the agency as its Digital Agency of Record, securing a multi-million dollar contract to continue executing and expanding its fan engagement strategy. This collaboration significantly strengthened the platform’s presence in the college sports landscape.

 

Setup Service: In-Network Search