Enhancing a Leading Salon Franchise’s Digital Experience

Setup Case Study - Enhancing Digital Experience for a Leading Salon Franchise

Objective: The largest global hair salon chain aimed to enhance its digital presence by developing a mobile app and improving user experience across digital platforms.

 

Challenge: The brand needed to create a seamless, cohesive experience that aligned its website with its mobile app, addressing issues in user interaction and enhancing overall brand engagement. This required a unified digital platform to streamline customer interactions and improve accessibility.

 

Solution: Setup conducted a thorough Custom Agency Search, managing the entire process from agency vetting to final selection. We connected the salon franchise with a digital product development agency specializing in mobile and web experiences. The agency delivered a comprehensive strategy that unified the salon’s digital platforms, ensuring a smooth and consistent user experience across the website and mobile app.

 

Agency Services:

  • Digital Experience Strategy

  • Mobile and Web App Development

  • Brand Storytelling

  • User Experience (UX) Design

 

Outcome: The agency was retained for ongoing digital experience strategy and further development of the brand’s web and app platforms, significantly improving the customer journey and brand engagement.

 

Setup Service: Custom Agency Search