Enhancing a Leading Salon Franchise’s Digital Experience
Objective: The largest global hair salon chain aimed to enhance its digital presence by developing a mobile app and improving user experience across digital platforms.
Challenge: The brand needed to create a seamless, cohesive experience that aligned its website with its mobile app, addressing issues in user interaction and enhancing overall brand engagement. This required a unified digital platform to streamline customer interactions and improve accessibility.
Solution: Setup conducted a thorough Custom Agency Search, managing the entire process from agency vetting to final selection. We connected the salon franchise with a digital product development agency specializing in mobile and web experiences. The agency delivered a comprehensive strategy that unified the salon’s digital platforms, ensuring a smooth and consistent user experience across the website and mobile app.
Agency Services:
Digital Experience Strategy
Mobile and Web App Development
Brand Storytelling
User Experience (UX) Design
Outcome: The agency was retained for ongoing digital experience strategy and further development of the brand’s web and app platforms, significantly improving the customer journey and brand engagement.
Setup Service: Custom Agency Search