Transitioning Rx to OTC with a Compelling Website and Video
Objective: A global biopharmaceutical company needed to help consumers understand why to choose their product, which was moving from Rx to OTC. The website was old, dated, and not responsive. They wanted to help consumers who are experiencing symptoms and considering various choices to get the information they need to choose this product, now availble OTC, over the many other options available.
Challenge: Find an agency to build a beautifully designed, responsive website that considers the consumer journey and brings it to life so that consumers can get the information they need to choose this product over the many competitors, incorporating video assets to be used on the website and beyond onYouTube, social, etc.
Solution: Setup connected the brand with a creative and digital agency that tackled the dual challenge of creating a gorgeous, user-friendly website that introduced the product as newly available OTC to the target audience alongside beautifully shot product videos to live on the website and on social channels to increase awareness of the new product.
Agency Services:
Brand & Creative Strategy Development
Content Production (videos, photography, social media content)
User Experience + Consumer Journeys
Website Design + Development
Ongoing Impact: The agency continues to do photo shoots, video, production, and website work on the original brand + several other brands in the larger company's portfolio over 4 years; they have turned it from a single project into a multi-million dollar account across various brands in the portfolio.
Setup Service: In-Network Agency Search