Driving Healthcare Growth Through Strategic Media Partnerships
Objective: A large healthcare system aimed to expand its patient outreach and strengthen service line campaigns across Georgia. The organization sought a new media partner to handle both brand-building traditional media and direct-response digital campaigns across key service lines, including oncology, transplant, heart, primary care, and orthopedics.
Challenge: The healthcare provider’s existing media partner struggled with performance, necessitating a new agency with B2B and B2C media expertise. The ideal partner would effectively manage campaigns to drive brand awareness through traditional media, using digital media to engage patients and encourage physician referrals directly. Additionally, there was a need for local marketing expertise to support hyper-local campaigns in communities outside of metro Atlanta.
Solution: Setup connected the healthcare provider with a boutique marketing agency focused on media planning and buying, with proven experience in healthcare marketing. The agency implemented a tailored media strategy that combined brand-focused traditional media with targeted digital campaigns for direct response. To maximize local reach, the agency developed hyper-local marketing tactics that resonated with communities outside the metropolitan area, optimizing both patient engagement and physician referral efforts.
Agency Services Provided:
Media Planning and Buying (Traditional and Digital)
B2B and B2C Campaign Strategy
Hyper-Local Marketing for Community Outreach
Data-Driven Optimization for Service Line Campaigns
Outcome: The new media partnership enabled the healthcare provider to enhance its brand visibility and effectively engage patients and physicians across Georgia. With optimized media strategies tailored to each service line, the healthcare system strengthened its position as a trusted care provider, extending its reach within the local communities it serves.
Setup Service: In-Network Agency Search