Expanding Market Reach for a Growing Fintech Brand
Objective: A fintech company focused on family finance solutions sought to conduct a DMA-specific saturation test in a major U.S. market. The goal was to measure the impact of a comprehensive paid-media campaign on customer acquisition cost, ultimately gathering data to inform a larger national rollout.
Challenge: The company required a fast-paced, flexible partner to plan and execute a geo-specific media campaign. The agency needed to handle all aspects of the campaign, from media planning and buying to creative production across multiple channels, including traditional TV, radio, out-of-home, and digital streaming platforms. Additionally, the campaign demanded adaptability to shifting timelines and goals due to the test’s experimental nature.
Solution: Setup connected the company with a creative and innovation agency known for its expertise in emotionally resonant campaigns and nimble project management. The agency quickly developed a multi-channel media plan and produced creative content tailored to reach the target demographic—parents of children ages 6 to 18—within the specified market. Leveraging a flexible approach, the agency coordinated media buys and executed creative across TV, digital video, and radio, ensuring consistent brand messaging and maximizing reach.
Agency Services:
Media Planning and Buying (Traditional TV, Streaming Video, Radio, Out-of-Home)
Creative Concept Development and Production
Targeted Geo-Specific Campaign Strategy
Agile Project Management and Execution
Outcome: The campaign effectively saturated the test market, generating valuable insights into customer acquisition costs and engagement across each media channel. The data gathered from this campaign provided a reliable foundation for scaling future national efforts, and the company retained the agency for ongoing creative and strategic support. This successful test set the stage for a more informed, data-driven approach to the brand’s national marketing initiatives.
Setup Service: In-Network Agency Search