Boosting Customer Engagement Through Targeted Email + CRM Strategies
Objective: A major consumer healthcare brand aimed to expand its email database and enhance CRM efforts to build stronger relationships with its customer base. The goal was to move beyond a monthly newsletter and develop a more robust email and CRM strategy to drive engagement, loyalty, and brand preference across its extensive portfolio of over-the-counter products.
Challenge: While the company had built in-house capabilities for media planning, social media, and creative, it required a specialized partner to optimize its email and CRM programs. The healthcare brand needed an agency with expertise in data-driven customer acquisition and CRM to help them activate their existing email database and develop new, engaging content strategies for customer growth and retention.
Solution: Setup introduced the healthcare company to a data-led CRM and customer acquisition agency with a strong background in email marketing for consumer brands. The agency worked with the brand to design a targeted email and CRM strategy focused on increasing subscriber engagement, building loyalty, and activating the email database through segmented, personalized campaigns. Leveraging data insights and behavioral science, the agency developed a strategic plan to optimize the customer journey, from acquisition to retention, tailored to the healthcare brand’s diverse product portfolio.
Agency Services Provided:
Email and CRM Strategy Development
Customer Segmentation and Personalization
Data-Driven Customer Journey Optimization
Campaign Execution and Performance Tracking
Outcome: The partnership enabled the healthcare brand to grow and activate its email database, enhancing customer engagement and loyalty across its product lines. The data-led approach allowed for more targeted, impactful customer communication, helping the brand build deeper connections and driving sustained growth in its CRM initiatives. Following the success, the agency continued to collaborate with other divisions within the healthcare company to support broader CRM and customer acquisition goals.
Setup Service: In-Network Agency Search