Showcasing Sustainability through Impactful PR & Design
Objective: A Fortune 100 beverage company sought to communicate its packaging sustainability efforts to internal stakeholders through a compelling report. The project aimed to highlight the company’s commitment to reducing packaging waste and outline its progress toward becoming more sustainable, using accessible and engaging visuals.
Challenge: While the company typically works with a global agency of record, the communications team required a specialized partner to manage this internal PR project. The agency needed to create a report that was both content-rich and visually appealing, covering complex topics like case studies, cost analyses, and sustainability metrics. There was also an interest in developing an interactive, easily navigable microsite to house the report, potentially accessible through the company intranet.Solution:
Setup connected the company with a PR and marketing agency experienced in consumer and cause-related communications. The selected agency collaborated closely with the communications team to produce a comprehensive, visually engaging report that combined dense data with user-friendly infographics, case studies, and interactive elements. The agency also designed a concept for a microsite, making the content more accessible and interactive, with features like heat maps and glossaries to enhance understanding.
Agency Services Provided:
PR and Communications Strategy for Internal Stakeholders
Content Design and Data Visualization for Sustainability Reporting
Interactive Microsite Concept Development and Design
Infographic and Visual Storytelling for Complex Data
Outcome: The collaboration allowed the beverage company to deliver a visually compelling, informative report that effectively communicated its sustainability initiatives. The project successfully engaged internal stakeholders, increasing awareness and support for packaging waste reduction efforts. The microsite concept provided a dynamic option for ongoing updates, aligning the report with the company’s broader commitment to transparency and innovation in sustainability.
Setup Service: In-Network Agency Search