PROPOSAL WIN THEMES GUIDE
A Strategic Approach to Creating Compelling, Client-Focused Proposals
A Win Theme is a clear, concise, client-focused message that communicates your agency’s distinctive strengths and how these uniquely address the client’s needs, objectives, or challenges outlined in their RFP or brief.
Effective win themes transform your proposal from responsive to persuasive, clearly demonstrating why your agency is the ideal partner. This module provides a practical template and real-world examples to help you quickly develop and validate impactful win themes, giving your agency a strategic advantage in every pitch.
Key Outcomes from the Proposal Win Themes Guide:
Clearly demonstrate understanding of the client’s specific goals.
Highlight distinctive agency strengths that align directly with client needs.
Elevate your proposal by delivering personalized, data-backed solutions.
Why Partner with Setup?
With over 1,300 successful agency-brand matches and a proven 30% higher win rate for our partner agencies, Setup provides guaranteed access to high-quality brand opportunities aligned with your strengths.
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