Proposal Win Themes
A Strategic Guide to Craft Your Agency’s Unique, Client-Focused Message
Proposal Win Themes
A Win Theme is a single, concise statement that ties your agency’s distinctive strengths directly to a client’s stated needs or goals. When done well, Win Themes transform a responsive proposal into a persuasive pitch—showing exactly why you’re the ideal partner.
This module equips you to:
Define a clear client-centered value proposition
Align your agency’s strengths with their objectives
Validate themes using real-world examples and data
Refine your message with a repeatable, easy-to-use template
Key Outcomes:
Instant demonstration of deep client understanding
Proposals that stand out through tailored differentiation
Persuasive messaging underpinned by proof points
Complete Your Pitch Strategy
Unlock all six modules and see how they fit together in the Art of the Pitch Playbook.
Why Partner with Setup?
With over 1,300 successful agency-brand matches and a proven 30% higher win rate for our partner agencies, Setup provides guaranteed access to high-quality brand opportunities aligned with your strengths.
Ready to supercharge your agency growth?
