MOMENT METHOD FRAMEWORK
A Strategic Framework for Winning Proposals
The MOMENT Method is a strategic tool designed specifically to help agencies clearly articulate their proposed solutions in response to client briefs and RFPs. By proactively mapping and addressing the critical points of decision-making within the client’s customer journey—Awareness, Consideration, Decision, and Post-Purchase—the agency demonstrates strategic foresight and alignment with the client’s core business objectives.
Use this guide to align your proposals to client needs quickly, increasing clarity and differentiation.
Takeaways from the MOMENT Method Framework?
Enhance your proposals by addressing client needs at critical decision-making stages:
MAP: Clearly outline the client journey
OBSERVE: Conduct strategic research
MEASURE: Define actionable KPIs
ENGAGE: Tailored client engagement
NURTURE: Strategic follow-up communications
TRACK: Continuous performance analysis
Why Partner with Setup?
With over 1,300 successful agency-brand matches and a proven 30% higher win rate for our partner agencies, Setup provides guaranteed access to high-quality brand opportunities aligned with your strengths.
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