MOMENT Method Framework
Tailor every Proposal to the Brand’s Customer Journey for Maximum Impact.
MOMENT Method Framework
The MOMENT Method Framework guides agencies through the four critical stages of a brand’s customer journey—Awareness, Consideration, Decision and Post-Purchase—so your proposal demonstrates strategic alignment and insight. Use this framework to pinpoint exactly what matters to your prospect’s customers and craft pitches that stand out.
This framework equips you to:
Map the brand’s customer journey stages
Observe customer needs and pain points at each phase
Measure the KPIs that drive brand success
Engage decision-makers with targeted proposal elements
Nurture relationships through strategic follow-ups
Track performance and refine your approach
Key Outcomes
Proposals perfectly aligned with the brand’s customer priorities
Clear differentiation through data-backed insights
More persuasive, strategy-driven pitches that win business
Complete Your Pitch Strategy
Unlock all six modules and see how they fit together in the Art of the Pitch Playbook.
Why Partner with Setup?
With over 1,300 successful agency-brand matches and a proven 30% higher win rate for our partner agencies, Setup provides guaranteed access to high-quality brand opportunities aligned with your strengths.
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