Marketers Toolbox: Sprout Social
What is Sprout Social?
Sprout Social is a social media management tool.
Why is this tool helpful?
This tool optimizes social media tools and combines them into one platform - similar to Hootsuite.
Sprout Social’s analytical features are extremely extensive. Based on keywords and trends used by followers and influencers, the user can monitor conversations on all platforms. This leads to conversations and prompt responses to posts by the user.
Customer Relationship Management (CRM) features are also offered. This feature is helpful because it keeps track of conversation history and records consumer data (including information to help start a conversation). The CRM system offers methods to communicate clearly between team members about insights, accountability, and profiles of clients. Customizing the audience is an important and useful feature that Sprout Social offers as well.
Publishing is made easier due to the visual calendar, tagging, message approval feature, and analytical tracking. The analytics prepare ready-to-go reports regarding engagement allowing for a more thorough analysis of content shared.
The tool ultimately streamlines social media processes and leads to a more collaborative group effort.
How is it used?
Sprout Social is used as a way to track social media success - content posts, engagement, interaction with followers, etc.
Once downloaded, this tool can create different tabs to keep track of multiple platforms and clients.
Who would benefit from using Sprout Social?
This service would benefit large social business teams, small businesses, agencies, social media marketing or management businesses, businesses who want to improve their customer care, or anyone in business who wants to improve their social media reach and presence.
Reviews have stated the tool is user friendly, content is easily managed, and problems are solved quickly by the support staff.
There is a 30-day free trial with no further obligations. When purchased, Sprout Social costs $99, $149, and $249 per user per month.
Team use can get pricey. Paying for more tiers gives the user access to more customization and elaborate reporting.