Marketers Toolbox: Boomerang

Note: The Marketer’s Toolbox series teaches our readers about new technology we’re using (or experimenting with) that proves to be useful, productive, or just plain entertaining. As a marketer’s secret weapon, Setup believes that the tools we use are vital to our success, thus, a marketer’s toolbox is truly one of our most important resources.

The distraction of incoming emails coupled with the immediate need to respond is a major productivity killer in the workplace. 

Boomerang for Gmail, boomerang for outlook, boomerang for android

Boomerang is attempting to simplify the inbox and increase productivity. The two key features are: Boomerang Reminders and Send Later. Reminders can be set so that an email is sent back to the inbox when it needs to be top of mind and Send Later allows for emails to be scheduled to send at the best time. Read receipts, click tracking, and Respondable (uses A.I to help craft emails) are great features as well, but less important to overall productivity. 

Boomerang is currently available for Gmail, Outlook, and Android. The Outlook and Android versions are currently free, whereas the Gmail pricing structure breaks down as follows:

  • Basic - Free

  • Personal - $4.99/month

  • Pro - $14.99/month

  • Premium - $49.99/month

Each price level has a wide array of specific features.


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