Marketers Toolbox: AgoraPulse
What is AgoraPulse?
AgoraPulse is a social media management tool.
Why is this tool helpful?
This tool combines social media channels into one platform - allowing businesses to easily share content, engage with followers, track campaign success, and monitor posts on the web.
To maintain active engagement, AgoraPulse allows the user to set up a traffic controller. This feature ensures comments are not missed, increases response time, and groups messages based on importance. The user can segment their followers and personally message them as well. AgoraPulse also makes managing social media more collaborative because every team member’s action is recorded and seen by the rest of the team.
With a helpful calendar and a preview and reminder setting, scheduling and queuing posts is easier. AgoraPulse helps with listening to clients by offering settings that label people as influencers or posts as “good” or “bad” alerts. The user also has an option to tag posts to easily find for later content use.
Of all the reviews, the reporting feature is the most popular. The reporting shows and helps share the Return of Investment (ROI). Reports go into depth about the key metrics and content strategy - what types of posts/hashtags/tags are working and what times are best for engagement. The reports even show competitors and consumer activity as well.
How is it used?
AgoraPulse is downloaded to simplify social media management - handling content scheduling, engagement, and reporting. Multiple tabs are created to handle different client accounts and social media platforms. A review stated the only downfall is the inability to group every social media channel for a single brand under one “brand group.”
Who would benefit from using Quick Sprout?
This service would benefit large social business teams, small businesses, agencies, social media marketing or management businesses, businesses who want to improve their customer care, or anyone in business who wants to improve their social media reach and presence.
Reviews state AgoraPulse is easy to learn and use, the support staff is extremely helpful, and content is easily managed. One even stated that AgoraPulse is the perfect combination of the scheduling of Hootsuite and the reporting of Sprout Social.
Besides a 15-day free trial, the prices of Agora Pulse’s service are $49, $99, $199, and $299 per month.