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Marketers Toolbox: Norbert

Note: The Marketers Toolbox series teaches our readers about new technology we're using (or experimenting with) that proves to be useful, productive, or just plain entertaining. As a marketer's secret weapon, Setup believes that the tools we use are vital to our success, thus, a marketer's toolbox is truly one of our most important resources.

Previous posts for products like Email Hunter and SalesLoft may have given you an idea as to how much we, at Setup, value great services that help us find prospects' email address, which is why we got such a kick out of this one.

Norbert, a quirky new tool that charms with a bowtie-and-monocle man for a logo, finds email addresses and also functions as a CRM. Follow your prospects through each stage of the sales cycle –– from beginner labels like "leads," to "contacted," you can move them along the pipeline and filter your contacts into "won," and "lost" categories.

There's also a Google Chrome plug-in that integrates with popular sites like LinkedIn and allows you to add prospects to lists that populate as your contacts in Norbert.

Export your contacts once you build a list, or send the prospects emails through Norbert's system, and if you want to do a bulk search, you can upload a CSV file with the companies and contact names for which you wish to search.

Upon signup, users will receive 50 "credits," or email addresses, but once these are exhausted, sales individuals and teams have several account options:

  • Prepaid – unlimited team members. buy credits in bulk $10/100.

  • Valet – $49 a month for unlimited team members and 1000 emails/month

  • Butler – $99 a month for unlimited team members and 2500 emails/month

  • Advisor – $249 a month for unlimited team members and 10,000 emails/month

From our standpoint, you can never have too many tools that help you avoid the dreaded bounced email, and Norbert is quite a trustworthy guy for your prospecting needs.

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