Marketers Toolbox: Picreel

Note: The Marketer’s Toolbox series teaches our readers about new technology we’re using (or experimenting with) that proves to be useful, productive, or just plain entertaining. As a marketer’s secret weapon, AgencySparks believes that the tools we use are vital to our success, thus, a marketer’s toolbox is truly one of our most important resources.

Marketer’s Toolbox: Picreel


Having visitors leave your site without purchasing, interacting, or gaining value is as disappointing to the site owner as the visitor.

Picreel seeks to lessen the amount of visitors leaving without making a conversion on a site by using exit offers. By tracking mouse scrolls and clicks, Picreel knows the optimal time to show a particular offer, capturing a lead, converting a sale, or receiving valuable feedback through a customer survey. Simultaneously, by capturing data from visitors, pages and offers can be tweaked for the best results.  

Picreel offers three products - ReelOverlay, ReelSurvey, ReelLinks

  • ReelOverlay: customized and targeted pop-up to website visitors. Overlays can be customized and set to pop-up at different times, such as when a visitor is about to leave the site.
  • ReelSurvey: Gain valuable feedback from customers and set the survey to only show with specific visitors.
  • ReelLinks: Customize-able design that allows visitors to subscribe, join a mailing list, or move to a different page. 

Picreel boasts over 300+ integrations that are simple to use, ranging from Email, CRM, and Marketing automation platforms.     



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