Setup CEO + Founder, Joe Koufman, sat down with Meredith Winczewski, the Chief Marketing Officer for Honeywell, to talk about authentic leadership, the value of listening, why marketers should not be afraid of lateral career moves, the importance of digging into data, and how AI is helping make complex marketing work more efficient.

Setup CEO + Founder, Joe Koufman, sat down with Brian Canning, the Chief Marketing Officer at Hertz, to talk about collaborative leadership, listening to different perspectives, taking smart creative risks, building a brand people actually like, and how AI is helping Hertz move faster and scale more effectively.

Setup CEO + Founder, Joe Koufman, sat down with Melodie Nakhle, the Global Chief Marketing Officer for Amway, to talk about simplifying complexity, building strong partnerships, creating alignment across teams, and leading with curiosity, courage, and accountability.

Setup CEO + Founder, Joe Koufman, sat down with Monica Lopez Gonzalez, the Chief Marketing Officer for Feeding America, to talk about curiosity, action, trust, purpose, and what it takes to lead marketing in a mission-driven organization.

Setup CEO + Founder, Joe Koufman, sat down with R. Ethan Braden, the Vice President, Chief Marketing and Communications Officer of Texas A&M University, to talk about courageous leadership, brand clarity, and what it takes to connect an institution’s essence to the people it serves.

Setup CEO + Founder, Joe Koufman, sat down with Katie Williams, the CMO of The J.M. Smucker Company, to talk about the balance between humility and confidence, curiosity in leadership, empathy, taking chances, and more. 

Setup CEO + Founder, Joe Koufman, sat down with Carlota Feliu Argila, the Head of Marketing for the Americas for Hewlett-Packard's Industrial Print Division. They talked about staying close to the customer, bringing clarity to complexity, leading with integrity and positivity, and what it takes to turn strategy into execution. 

Setup CEO + Founder, Joe Koufman, sat down with Thomas Winstanley, the EVP and General Manager at Edible Brands who is more specifically focused on edibles.com within Edible Brands. Winstanley shared how his failures led to his greatest success, the importance of a strong foundation, his favorite brand is a pencil, and more. 

Setup CEO + Founder, Joe Koufman, sat down with Francesco Federico, the Chief Marketing Officer at S&P Global, to talk about leadership, integrity, curiosity, brand admiration, and the lessons he has learned from marketing across both consumer and B2B environments.

Setup CEO + Founder, Joe Koufman, sat down with Stefano Marrone, the Chief Marketing Officer of Siebert Financial, to talk about creating processes, being both left and right brain, creative brands, and more. 

Setup CEO + Founder, Joe Koufman, sat down with Gabie Boko, the Chief Marketing Officer for NetApp, to talk about staying consumer focused, being bold, and loving the LEGO brand.