Note: The Marketers Toolbox series teaches our readers about new technology we're using (or experimenting with) that proves to be useful, productive, or just plain entertaining. As a marketer's secret weapon, Setup believes that the tools we use are vital to our success, thus, a marketer's toolbox is truly one of our most important resources.

One of the more exciting new tools we’re using for Setup.us comes in the form of Lucky Orange (affiliate link), a veritable DVR for web traffic.

This web analytics provider allows its customers to watch unique visitors’ movements on their website in real time, and to view recordings of past visitors long after they’ve left.

They also offer a robust chat feature that a website’s moderator can use to initiate conversations or respond directly to a live visitor, a value-add in and of itself.

What sets Lucky Orange apart from similar services is its competitive pricing structure. $10 per month gets you 25,000 monthly page views for 1 website, 2 operators, and unlimited access to visitor recordings and heat map data, which tracks each click, scroll, swipe, etc.

These are just a few ways we’re using Lucky Orange to constructively influence our content, landing pages, web forms, and user experience, but don’t take our word for it; sign up for a 7-day trial and see for yourself.

Here’s a quick video overview of Lucky Orange’s services:

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