Marketing matchmakers built around human connection.

More about Joe Koufman

Joe Koufman founded Setup to help client-side marketers find agency partners that are the right fit. He brings more than 20 years of marketing, business development, and leadership experience across a small digital firm, an independent full-service agency, and a large holding company. That mix of perspectives shaped his belief that better agency relationships start with better connections.

Before founding Setup, Joe served as SVP of Business Development and Marketing at Engauge, which was acquired by Publicis Groupe. He helped lead growth efforts connected to brands including Cisco Systems, Newell Brands, AMC Theatres, Hanesbrands, Hershey’s, Georgia-Pacific, and Chick-fil-A.

Joe is also the author of The Connector’s Compass, a book about building stronger personal and professional relationships through intentional, empathetic connections. His commitment to the marketing community extends beyond Setup, including leadership with AMA Atlanta.

A North Carolina native, Joe graduated from Wake Forest University with a double major in Speech Communications and Politics. He now lives in Atlanta with his twin children, Joss and Radley. Outside of work, Joe is a lifelong music enthusiast and a trumpet student, learning to play the instrument passed down to him by his grandmother.

More about Amanda Thompson

Amanda Thompson is a born problem-solver known for her ability to empathetically, strategically, and creatively uncover solutions for brands and marketing agencies. With over 25 years of experience serving on the agency side and client side, Amanda has dedicated her career to transforming marketing education programs, building social business strategies, and spearheading communications efforts for established brands like Coca-Cola, Starbucks, BIC, The Home Depot, and Michaels Stores.

Amanda’s extensive experience in the marketing world gives her a unique perspective to serve Setup’s agency partners and solve pain points for clients. Her passion for people and storytelling makes marketing a logical fit, but Amanda also loves operations and streamlining work. She cares deeply about creating and maintaining a nurturing work environment for staff, clients, and partners.

Amanda’s dedication to serving others translates into her volunteer work. She participated in the global marketing committee for 48in48 for many years, writing blog posts to feature nonprofits and volunteers while contributing to the organization’s overall marketing and website-building efforts. In 2021, she added a new volunteer focus with Up3, where she mentors foster youth in Georgia.

Amanda has a zest for exploration and travel. When she is not working to improve the lives of clients, colleagues, and others, Amanda can be found reading, supporting Atlanta’s culture, swimming, skiing, practicing yoga, or playing with her dogs in Piedmont Park.

More about Rhonda Beckmann

Rhonda has always believed that growth is not about what we sell. It is driven by a genuine desire to help. Rhonda has two distinguishing passions: cultivating authentic relationships and collaborative team building. Her philosophy is that great work starts with great teams, and great teams start with trust, empathy, and a spirit of collaboration.

With nearly two decades in agency growth, Rhonda has devoted her career to helping agencies unlock their full growth potential. Her journey has involved working with smaller boutique agencies to global leaders, always emphasizing the critical drivers of success: nurturing meaningful relationships, creating custom client solutions, and cultivating high-performing teams.

Rhonda is passionate about helping agencies realize the power of B2B strategies to attract the right clients and foster long-term, sustainable growth. Her approach is straightforward: understand your value, align with the clients who need it most, and establish lasting partnerships.

Rhonda has served on the board and volunteered for various marketing organizations, including AMA Atlanta, the Atlanta Interactive Marketing Association, now Fuse, and Women in Technology. Relocated from Atlanta’s buzz to South Florida’s shores, Rhonda fills her free time with year-round boating, scuba diving, and skiing, and loves making memories with friends and family.

More about Madeline Evans

Madeline joined the Setup team shortly after graduating from the Terry College of Business at the University of Georgia in 2017 with a double major in Digital Marketing and Management. From Marketing Intern to Social Media and Content Manager to Marketing Manager, Madeline has helped foster and grow Setup’s approachable culture, voice, and role in the marketing world.

Madeline thrives when connecting other people, which makes Setup a natural fit. She also manages, markets, and performs with local Atlanta improv teams and produces Road Trip Improv, in addition to performing at Dad’s Garage Theatre and teaching her own improv program at MadsJoy.

Her love for sharing a brand’s personality through social media, using humor to find her voice, and forming relationships with teammates, partners, and people is what led her to marketing. Madeline handles Setup’s content and marketing strategy, including Setup events and CMO Spotlight. She also leads Agency Assessment, Team Building, and Marketing Diagnostic offerings.

More about Kayla Floyd

Kayla Floyd received a degree in Digital Marketing from the Terry College of Business at the University of Georgia in December 2016. Kayla joined Setup in 2016 as a Marketing Intern and now works as a Marketing Consultant with a focus on analysis alongside her full-time role as Director of Client Success at Look Listen.

As a jack of all trades, she loves to use her wide skill set to assist Setup’s growth. From ecosystem planning and infographics to thought leadership and paid media recommendations, she is always willing to help improve processes and make Setup’s offerings stronger.

Kayla also enjoys investing in and mentoring students through the University of Georgia Digital Marketing Program and SPARKsouth. In true Setup fashion, she loves connecting future marketers with the guidance, tools, and network they need to discover their passion and pursue their dream careers.

When she is not working, Kayla loves to travel, complete her Atlanta bucket list with family and friends, go to concerts, find new coffee shops, and play with her dog Lola.

More about May Beja

May Beja graduated with a Bachelor of Science in English from Capitol University in the Philippines in March 2014. She has a passion for helping others, whether co-workers or her community.

May likes keeping everything functioning smoothly through organization and schedules. She also enjoys challenges that develop her creativity and organizational skills. Before joining Setup, May worked as a pioneering Administrative Assistant in a manpower agency.

At Setup, she provides administrative support and executes special projects. When she is not working, May loves to play and teach her kids, as well as watch movies and listen to music.