Amplifying Brand Awareness for a QSR Chain
Objective: A globally recognized quick-service restaurant chain sought a PR agency partner to execute its PR strategy and develop an enhanced plan for the following year. The primary goals included building brand awareness, driving consumer engagement, and strengthening loyalty within core demographics while supporting growth in the QSR market.
Challenge: The chain’s PR and grassroots programs had outgrown the capabilities of its current agency, necessitating a more robust partnership to meet evolving communication needs. With ambitious objectives—increasing impressions, securing positive media placements, and driving app sign-ups and loyalty—the QSR chain needed an agency with strong QSR expertise, an expansive media network, and a proven track record in grassroots campaigns.
Solution: Setup connected the QSR chain with a cross-cultural marketing agency specializing in PR and earned media. The agency, selected for its expertise in strategic planning, media relations, and grassroots activations, proposed a multi-channel approach focused on culturally relevant outreach and influencer partnerships to engage key audience segments, including Hispanic and African American communities.
Agency Services:
Strategic PR Planning + Execution
Media Relations + Corporate Communications
Crisis Management + Reputation Management
Grassroots + Community Engagement Activations
Influencer + Celebrity Campaign Management
Campaign Analytics + Reporting
Outcome: Through this partnership, the QSR chain partnered with a PR agency that delivered targeted campaigns, boosting brand visibility and consumer engagement. Early successes led to surpassing media goals and high consumer interaction, resulting in the agency’s retention as PR Agency of Record for continued strategic support.
Setup Service: In-Network Agency Search