Elevating Digital + Event Marketing for a Flooring Manufacturer

Objective: A leading flooring manufacturer aimed to revamp its digital presence, create impactful marketing materials, and improve project management for trade show installations through a dynamic agency partnership.

Challenge: The company’s prior agency struggled with communication and project management, leading to inefficiencies. They needed an agency skilled in B2B manufacturing and trade shows, with strong web development and a structured approach to support in-house marketing.

Solution: Setup connected the brand with an agency specializing in B2B digital transformation. The agency provided digital strategy, website development, trade show design, and creative collateral, implementing SOPs and templates to streamline internal processes.

Agency Services:

• Custom CMS Web Design + Development

• Collateral for Product Launches

• Trade Show Booth Design

• Project Management + Communication Enhancements

• SOPs + Templates for Internal Use

Outcome: The partnership improved digital and trade show efficiency, enhanced visual materials, and built a foundation for a long-term relationship. The collaborative framework allowed the internal team to manage routine updates, focusing resources on strategic projects.

Setup Service: In-Network Agency Search