Revamping Web Presence + SEO Strategy for a Leading CPM Software Provider
Objective: A leading corporate performance management (CPM) software company aimed to redesign its website to improve user experience, enhance SEO, and optimize lead capture. The goal was to create an engaging, user-centric site that reflected the brand’s innovative platform and supported its growth objectives across North America, EMEA, and LATAM markets.
Challenge: The company required an agency skilled in WordPress design and development with a strong track record in SEO strategy. The redesign needed an intuitive, streamlined user experience to support lead generation, boost site traffic, and increase brand visibility. The challenge included aligning the new website with existing brand positioning while implementing technical enhancements within a tight timeline for a May 2024 launch.
Solution: Setup identified and connected the company with a digital agency specializing in behavioral-driven design and custom software development. The selected agency brought expertise in WordPress, SEO, and digital strategy, combining these skills with behavioral science to optimize the site for user engagement and retention. The agency worked closely with the company’s marketing leaders to establish design, content, and technical SEO elements that effectively drove traffic and captured leads.
Agency Services:
Website Redesign + Development (WordPress)
SEO Strategy + Optimization
Lead Capture + Conversion Optimization
Behavioral Design + UX Improvements
Outcome: The agency successfully delivered a fresh website design, meeting the company’s expectations for a user-friendly, SEO-optimized platform. The site was launched on schedule, featuring enhanced lead capture functionality and a cohesive user experience aligned with the brand’s evolving market positioning.
Setup Service: In-Network Agency Search