Developing Engaging Video Content for a Corporate Performance Management Leader
Objective: A prominent corporate performance management (CPM) software provider sought to produce two impactful videos for their annual customer conference. The goal was to communicate the brand’s origin story and introduce a new product category, demonstrating the company’s commitment to “Taking Finance Further” and its pioneering vision for Enterprise Finance AI.
Challenge: The company required an agency with advanced video production expertise to create compelling, high-quality content within a tight timeframe. The challenge involved producing visually engaging videos with refined motion and sound design, storyboarding, and post-production work to effectively convey both the brand’s vision and the unique value of its latest product offering.
Solution: Setup connected the brand with a creative agency experienced in high-caliber video production for technology-driven companies. The selected agency worked closely with the internal team to conceptualize and produce the videos, handling all aspects of the project, including motion graphics, sound design, and video editing. Focusing on storytelling, the agency crafted two visually captivating videos aligned with the company’s strategic vision and technical requirements.
Agency Services:
Video Production + Editing
Motion Graphics + Sound Design
Art Direction + Storyboarding
Collaborative Post-Production + Custom Specifications
Outcome: The agency delivered both videos on schedule for the conference, bringing the company’s vision and new product concept to life. The origin story video resonated deeply with the audience, reinforcing the brand’s mission, while the product introduction video highlighted the innovation behind Enterprise Finance AI. These videos have since become valuable assets, repurposed across digital platforms to support broader marketing and branding efforts.
Setup Service: In-Network Agency Search