Boosting Social Engagement for a Global Specialty Insurer
Objective: A global specialty insurer aimed to enhance its social media presence by exploring influencer partnerships to drive brand awareness, increase engagement, and grow its follower base. The company sought to leverage social media to build authentic connections and support its ongoing “Dream Business” promotion, encouraging small business owners to share their entrepreneurial journeys.
Challenge: While the insurer had a strong foundation in paid search, email marketing, and content, its social media strategy needed a fresh approach to maximize engagement and align with its “Dream Business” campaign. They sought an agency skilled in social media and influencer marketing that could connect the brand with credible influencers, particularly entrepreneurs and small business owners whose values and stories resonated with the insurer’s audience.
Solution: Setup facilitated a match with a social-first digital agency known for its expertise in influencer-driven and community-focused campaigns. The agency proposed a campaign featuring small business influencers sharing their stories, aligning directly with the insurer’s “Dream Business” message. This approach allowed the brand to foster relatable, authentic connections with its audience while expanding its reach on social media platforms.
Agency Services:
Social Media Strategy + Management
Influencer Marketing + Partnership Development
Content Creation for Social Platforms
Digital Community Engagement
Outcome: Through this partnership, the insurer increased social media engagement and follower growth while reinforcing brand awareness in the small business community. The influencer-driven campaign effectively conveyed the “Dream Business” narrative, connecting with target audiences emotionally. Following the success of this initial campaign, the insurer engaged the agency for an ongoing social media strategy, reinforcing a sustainable and impactful social media presence.
Setup Service: In-Network Agency Search