Strengthening Digital Marketing for a Leading U.S. Fintech
Objective: A prominent U.S.-based payment technology company sought to elevate its digital marketing efforts, including content creation, web design, and paid media. It focused on expanding its brand reach and supporting its growing payment and banking solutions suite.
Challenge: The internal team faced challenges with their current agency’s limited expertise, which impacted digital initiatives' strategic depth and effectiveness. A strong agency partnership with a deep understanding of the B2B fintech landscape and experience in foundational digital marketing practices rather than overly flashy campaigns was needed. Finding an Atlanta-based or Eastern time zone agency with B2B and fintech experience and the right cultural fit for seamless collaboration was essential.
Solution: Setup facilitated the connection by identifying an agency with extensive experience in B2B fintech marketing and a solid track record in digital strategy, content, and paid media. Through a tailored vetting process, Setup matched the brand with an agency that could deliver on essential marketing needs—content development, web design, and paid digital media execution—ensuring a balanced approach between strategic competency and creative effectiveness. This agency also offered optional PR support, which aligned with the client’s growth strategy and provided a flexible, long-term partnership opportunity.
Agency Services:
Content Strategy + Creation
Web Design + Development
Paid Digital Media (Search, Display, and Video)
Strategic Consulting for Digital Engagement
Optional PR Support (as an added-value service)
Outcome: As a result of Setup’s connection, the fintech company successfully onboarded a full-service digital marketing agency, fostering a partnership that emphasized growth through strategic, reliable digital marketing practices. This collaboration equipped the client with the expertise to execute robust B2B and fintech-focused campaigns, positioning them for long-term digital engagement and enhanced market presence.
Setup Service: In-Network Agency Search