A good marketing brief should establish four things:

• Goals - Explain the purpose and/or goals of a given marketing strategy

• Target Audience - Identify the audience that the strategy will be targeted towards

• Measurement - Detail the metrics that will determine the success of a campaign

• Accountability - Set clear goals, timelines, and responsible parties for the marketing campaign

Get Access

With this free download, marketers receive a comprehensive marketing brief template designed to keep your marketing team on the same wavelength during your next initiative.