Cart 0

CMO Spotlight

An Interview Series Highlighting Marketing Executives

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high performing marketing leaders. Gain insights into a marketing leader’s career path, advice, agency relationships, and more.

 
 
Lynn Godfrey The Leukemia & Lymphoma Society Senior Vice President + CMO (1).png
CMO Spotlights
 

Catherine LaCour

CMO
Blackbaud

Stacey Tank

CTO + Global Affairs Officer
The HEINEKEN Company

Beverly Jackson

VP Global Brand + Consumer Marketing | Twitter

Tricia Melton

CMO of Kids Young Adults + Classics | Warner Brothers

 
Key Takeaways

Although the marketing leaders that have been a part of CMO Spotlight serve in many different industries, the insights they share apply to marketers at various stages of their careers.

 

Most Important Values

"Respect. Holding each other to a standard, holding yourself to a standard. I think respect is just a critical aspect of all relationships."

Lauren Weatherly | SVP Marketing | PGi

"[My] number one [value] is servant leadership."

Tia Cummings | SVP of Global Brand Marketing | Square

 

Advice You Wish You Had Received Earlier

“Every single one of us needs to know that if we are in a position, it’s because the people who put us there saw something in us - a spark, something, a great opportunity - and that we should be confident in that and build on that and be prepared to ask for what we think we are worth.”

Kristie Goshow | CMO | Preferred Hotels + Resorts

 

Showing Value to Non-Marketers

“The old focus around growth rate, shared targets, and program-level achievements have faded away into: how do we build impact?”

Ellen Donahue-Dalton | CMO | Medecision

 

If there is a CMO who you think we should interview, contact us here!


 
Watch Past Interviews
 

Leana Less | Aveda (an Estée Lauder Company)

 

Michael Minter | DC Marketing

 

Matt FrIsbie | Little Giant Ladders

 

Joanna Irwin | Randstad

 

Marketer Musings

The Marketer Musings series combines pieces of CMO Spotlight interviews to give you the best advice and look into marketing leaders’ minds.