This series is not just for senior-level marketers. This is for the community of marketers - to inspire people and to show the different paths it takes to get to the top.

The CMO Spotlight content is distributed on our website (Setup.us) and on social media channels including LinkedIn, Twitter, and YouTube. Some of the most recent CMO Spotlights have been getting 10,000+ views on all the platforms combined. 

Not only is Setup able to connect with marketers worldwide through social media, but also through blog posts and our monthly newsletter.

The interview will be used for multiple pieces of content including (click each link to access an example):

Full Video

Short Form Video

Blog Post

Compilation video in our “Marketer Mashups” Series 

Here are the sample questions that will be asked during the interview: 

Background

Tell me about what your company does, what your role is there, and a brief synopsis of your career path that led to your current role.

What advice do you wish you had gotten earlier in your career, or would you give someone starting a marketing career?

I believe everyone has a superpower. What is yours? 

Leadership

Where do you find inspiration for your team?

What are the values you demonstrate as a leader or look for in others?

How do you coach and mentor your team?

Setup helps marketers thrive by bringing them together with the best people and resources. This often means that Setup connects brands with marketing agencies that can fill gaps in capacity or capability. Because we live in the space between brands and marketing agencies, we have a unique perspective on that relationship.

Agencies

How do you work with marketing agencies today?

What marketing functions would you typically outsource to an agency, and what functions would you feel should be held closely within your company?

Results

How do you show the value of marketing to the rest of the company?

Which campaign or program in a current or past role taught you the most, either because it was a flop or a huge success?

Fun

What is a quote, book, movie, or band that inspires you?

Other than your family, where do you find joy outside of work?

What brand (that you have never worked on) do you most admire and why?

In which fictional story/realm would you like to live? (only ask if they have a good answer in mind)

Is there a question you wish I would have asked you as part of this conversation?

The interview will take 30 minutes, however, we like to book 45 minutes to allow for a few minutes of banter before and after the recording. Click here to schedule a time

There is no cost to participate in the CMO Spotlight.

Click here to see the full listing, with the most recent CMOs at the top.