Marketers Toolbox: Scoop.it

Note: The Marketer’s Toolbox series teaches our readers about new technology we’re using (or experimenting with) that proves to be useful, productive, or just plain entertaining. As a marketer’s secret weapon, Setup believes that the tools we use are vital to our success, thus, a marketer’s toolbox is truly one of our most important resources.

Marketer’s Toolbox: Scoop.it

Content is king, by creating and curating good industry specific articles or posts a company can become known as a thought leader in the space. It is hard enough to keep a regular cadence of content creation much less follow enough other publications in the same industry just to re-share relevant posts. 

Click here to view the whole "Content is King" infographic.

Scoop.it hopes to minimize the time spent curate and sifting through numberless blogs. Use the Content Curation tool to easily discover content using keyword searches, add a personal or company perspective on it and then push it out through social channels. Instead of waiting to stumble upon an interesting article or doing a general search on a topic, the best performing content is centralized and accessible.   

For those who find content creation difficult, Scoop.it has Content Director, a centralized content creation hub; plan content, predict keywords, and measure ROI in one place. Researching what resonates with a target audience using keywords helps guarantee high performing content.

Scoop.it helps to remove the guesswork from what type of content a specific audience will find interesting and interact with. The journey to becoming a thought leader has never been more streamlined.  

Setup ignites meaningful connections for marketers that help drive business. Contact us for introductions. To receive the #MarketersToolbox weekly, click here to subscribe!