Marketers Toolbox: Feedly

Note: The Marketer’s Toolbox series teaches our readers about new technology we’re using (or experimenting with) that proves to be useful, productive, or just plain entertaining. As a marketer’s secret weapon, Setup believes that the tools we use are vital to our success, thus, a marketer’s toolbox is truly one of our most important resources.

Marketer’s Toolbox: Feedly

The amount of news and information made available by the internet is overwhelming. Traditional publications have an ever increasing digital presence while new exclusively digital publications spring up everyday. Everyone is a blogger and everyone has an opinion to share, Thanks Medium!

Feedly isn’t a new tool, but one that is more relevant than ever. By curating feeds into one dashboard, publications, blogs, google keywords, and even youtube channels are easily consumed without going to each site independently. 

It is easy to find specific feeds by using publication titles, keywords of interest, website URLs, or specific RSS feeds. Feedly also allows for keyword alerts to be set up and kept in a separate tab. Posts can be easily shared and saved to be read or shared on social media at a later date.

Feedly creates a simple environment to consume digital media and not become overwhelmed trying to keep up with everything individually. 

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