It all began with a coffee conversation with the Atlanta Hawks CMO - Melissa Proctor, and Setup CEO - Joe Koufman. They discussed the desire to bring the robust marketing community in Atlanta together for a fun competition that showed off the skill of local marketing agencies.

After many hours of collaboration between the Hawks and Setup teams, the Agency Shootout! event will finally come to fruition on Wednesday, August 17th from 6-9 pm. The invite-only event will be held at The Gathering Spot in Atlanta and will feature four agencies competing for the accolades bestowed by four high-profile judges - Hawks CEO Steve Koonin; seven-time NBA all-star and part Hawks owner - Grant Hill; prominent entrepreneur, part Hawks owner, and Spanx founder spouse - Jesse Itzler; and Aaron's vice president of marketing, Andrea Freeman. Also, the audience will have a chance to vote and have an impact on the scoring.

Here is the press release issued by the Hawks.

We were thrilled the USA TODAY chose to write a story about the event that of course, prominently featured the Atlanta Hawks, but also mentioned Setup:

Because this is an invitation-only event, please contact us at info@setup.us if you are interested in attending.