How it Works
The Agency selection process is difficult, time consuming, and there’s no way to ensure Clients are getting the full picture of their partners.
Our Agency Assessment process ensures clarity around an Agency’s experience, capabilities, strengths, and weaknesses. This process helps Setup know the ins and outs of Agencies in order to connect them with the right Client.
If you’re a Client, read about our thorough vetting process below. If you’re an Agency, learn more about the Agency Assessment here.
Step 1 - External Evaluation
Setup begins by surveying past and current clients to better understand what the agency did/does well (and not so well). Additionally, Setup surveys clients who chose another agency in a competitive process to understand what the agency could have done better during the pitch. These clients provide details about the relationship that they would never provide directly to the agency.
Step 2 - Internal Evaluation
Next, Setup surveys key agency staff to better understand what the team feels are their biggest strengths and weaknesses. In addition to looking for alignments or discrepancies with the client conversations, Setup uncovers internal perceptions of the agency as well as “hidden talents” and client experiences from the staff.
Step 3 - SWOT Analysis
Setup synthesizes the conversations with clients and the agency team to outline strengths, weaknesses, opportunities, and threats. The marriage of the internal and external perspectives is key to bringing insights about the agency, its team, and their work that are invaluable. This process also helps Setup make perfect matches with potential clients.
Note: AgencySparks rebranded as Setup in August 2019.
“Setup not only recommended an excellent agency partner... but they have also become a trusted go-to resource when it comes to marketing recommendations that can improve our business.”