The 2025 Setup Marketing Relationship Survey
Contribute your insights to shape the future of brand–agency collaboration—take the 5-minute survey and get exclusive access to 2025 trends!
The Marketing Relationship Survey
Our Mission
At Setup, our mission is to unlock the power of human connections so that marketers can truly thrive. Every year, we survey 400+ brand and agency professionals to uncover pressing challenges, identify emerging trends, and connect marketers with the right resources for success.
Why We Conduct the Survey
We believe that deepening the brand–agency relationship is essential for impactful marketing outcomes. By collecting real-world insights from both sides, we can pinpoint the gaps that hinder collaboration and help you stay ahead in a rapidly evolving industry.
What We Cover in the Survey
Top Marketing Trends & Their Impact
Why Clients End Agency Relationships
How Clients Feel About Their Agency Partners
What Clients Want from an Agency Partnership
Types of Agencies Clients Need for Marketing Success
Biggest Challenges Facing Marketing Agencies This Year
How Marketers Are Using AI
Help shape next year’s brand–agency strategies by sharing your real-life challenges and successes.
The 2024 Report Showed…
Market Trends & Forecasts
Top 2024 trends and their impact on 2025 budgets
How 81% of marketers are leveraging AI today
Agency-Client Dynamics
Why 48% of Clients fire their agency and how to avoid it
68% of Clients planning partnership reviews this year
Partnership Best Practices
What Clients really want from Agencies in 2024
How to build trust, improve delivery and boost retention
Who Responded?
85% of survey participants have direct agency-selection authority
Senior marketers and decision-makers from top brands and agencies, including Chobani, Hilton, UPS and more
“I’m a big fan of Agencies, but how I use them has evolved over the years.”
About Setup
Setup's Vision
At Setup, we believe in the power of human connection. Our mission is to help Marketers thrive by bringing them together with the best people and resources.
Fostering Authentic Connections
Building strong relationships is at the core of our team's identity. We've successfully facilitated over 1,300 connections, and we share these insights to help you create authentic partnerships and achieve meaningful results.