Revamping a Conservation Nonprofit’s Website for Modern Giving
Objective: In advance of its 50th anniversary, a conservation nonprofit needed to upgrade the technology for its website to bring it into the modern day, including better integration with its online giving platform to increase donations. Their goals included making a mobile-friendly website to engage younger constituents, improve SEO, implement an enriched content strategy mapped to various types of constituents + add geotargeting and personalization.
Challenge: Find an agency with the appropriate technology expertise + specific experience with nonprofits and fundraising that could upgrade their technology and improve the website to meet its constituents on mobile or desktop with a beautiful, user-friendly website. By also improving the integration of their giving platform and thinking through the right consumer journeys, they also hoped to increase donations.
Solution: Setup connected the nonprofit with an agency specializing in creating human-centered experiences with expertise in user experience design, website building, and SEO.
Agency Services:
User Experience + Consumer Journeys
Content Strategy
Website Design + Development
Outcome: The agency was retained for the initial website planning/website build. The client increased the original budget to take on various additional recommendations from the agency, and they continue to do various maintenance and enhancements work over several years.
Setup Service: In-Network Agency Search