Boosting Franchise Engagement with Strategic Social Media
Objective: A global service provider in the pest control industry aimed to enhance social media engagement while strengthening relationships with its franchise partners across domestic markets.
Challenge: The brand needed a strategic approach to increase online visibility, foster community engagement, and improve communication between its central team and franchise network. This required a comprehensive social media strategy tailored to local franchise needs while maintaining consistent brand messaging.
Solution: Setup facilitated a connection between the agency and brand, leading to a collaborative partnership. The agency developed dynamic content and engagement strategies across TikTok, Facebook, and Instagram, unifying the brand voice while catering to local franchise markets. This successful collaboration evolved into a long-term retainer.
Agency Services:
Social Media Content Strategy
Creative Content Development
Franchise Support + Community Engagement
Reporting and Analytics
Outcome: Setup’s consulting engagement enabled the hospitality company to optimize its marketing ecosystem, enhancing alignment across internal and external teams. The new structure promoted greater efficiency in project execution, improved agency collaboration, and set the stage for more innovative and impactful marketing. These changes empowered the organization to navigate its complex brand portfolio with clarity, enabling more agile and effective marketing support across regions.
Setup Service: In-Network Agency Search