Las Vegas Convention Center (LVCC) • November 4–7, 2025 • Las Vegas, NV

Meet Setup at SEMA SHOW 2025

We match performance & accessories, tools & shop tech, appearance & protection, and wheels & tires brands with best-fit agencies for creator/social, retail & e-comm, launch content, and measurable media. Fast, vetted, and free for brands with In-Network Search.

Schedule a Matchmaking Session How our matchmaking works

Trusted by Aftermarket & Shop-Tech Leaders

Trusted by manufacturers, retailers, and shop-tech innovators. With 1,300+ successful connections, Setup speeds agency selection so you can focus on launches, channel growth, and measurable ROI.

Why Brands Choose Setup

Curated shortlists aligned to your objectives, budget, and markets
Hands-on support from discovery through finalist meetings
Faster outcomes with less risk and no cost to brands for In-Network Search

For SEMA SHOW Exhibitors & Attendees

If you lead brand, category, or channel growth — Setup helps you:

➜ Build creator + social systems that drive sales (not vanity)

➜ Scale retail & e‑comm readiness (assets, PDPs, launch calendars)

➜ Prove incremental lift across paid social, search, and CTV

➜ Stand up pilots fast without adding headcount

Real stories from CMOs in aftermarket & shop-tech

Short conversations about brand, demand, and growth from leaders steering major retail and automotive brands.

Marti Walsh — Vice President of Marketing, NAPA

Marti Walsh — Vice President, Marketing, NAPA

Brand transformation: rebranding with cross-functional research that delivered measurable ROI.

“They were all hustling over 18 months and they delivered the successful story… the impact has been transformative.”

Vivek Saran — CMO, Belle Tire

Pandemic-era growth playbook: doubling down on marketing investments to capture market share.

“We were brave… we doubled down and increased market share in every single market.”

See all CMO Spotlights

How It Works

We Listen: discovery to understand goals, challenges, KPIs and constraints, then co-create your project brief.

We Analyze: map needs to vetted aftermarket & performance agencies.

We Introduce: finalists delivered in 7–14 days, with introductions and next steps scheduled for you.

Prefer a comprehensive RFI/RFP search? Custom Agency Search manages the full process end to end (typical timeline 6–12 weeks).

Schedule a Matchmaking Session

FAQs: Everything You Need to Know

Yes. In-Network Search is free for brands—agencies cover the fees.
Absolutely. We can supplement your roster or fill capability gaps.
We deliver a vetted shortlist in 7–14 days, with finalist meetings scheduled for you.
Choose Custom Agency Search for a managed RFI/RFP—plan 6–12 weeks.

Shift into high gear after SEMA 2025.

If performance, accessories, or shop tech are on your roadmap, Setup connects you with proven agencies built for automotive and aftermarket growth. Expect a shortlist in 7–14 days and guided finalist meetings — all at no cost to brands through our In-Network Search.

Book a Matchmaking Consult (15/30 min)

Prefer email? info@setup.us — let us know your focus: launch, media, retail, or channel.