MARKETING ECOSYSTEM CONSULTING

Are you getting the most from your marketing agencies?

Find out which agency partners are performing, which your team values most, and where changes could improve results.

Setup evaluates your marketing agencies, internal team, and partner relationships through stakeholder feedback, performance reviews, and an independent perspective.

Evaluate Your Agency Partners

THE QUESTIONS THAT MATTER

Do you have the right people and partners in place?

An outside perspective can reveal what is working, what is holding your marketing organization back, and where changes could make a difference.

01 / EXTERNAL PARTNERS

Are your agencies delivering?

Which agencies consistently deliver the strongest results?
Which partners are most valued by internal stakeholders?
Where are agencies falling short on strategy, execution, or collaboration?
Are we getting the right value for our agency investment?
Which relationships should we strengthen, improve, consolidate, or replace?

02 / INTERNAL ORGANIZATION

Is your marketing team set up for success?

What roadblocks are preventing better marketing results?
Where are the gaps in team capacity or capabilities?
What should remain in-house, and what should be outsourced?
How can marketing collaborate more effectively with other departments?
What would a more effective marketing organization look like?

AGENCY PERFORMANCE EVALUATION

A clearer picture of your agency relationships.

We combine stakeholder feedback with available performance data to evaluate your agency partners across six important dimensions.

Performance & Results

Quality of work, delivery against objectives, and contribution to business goals.

Stakeholder Satisfaction

How internal teams rate each agency's responsiveness, communication, reliability, and working relationship.

Strategy & Capabilities

Strategic thinking, creative contribution, expertise, and ability to support evolving marketing needs.

Collaboration & Chemistry

How effectively agencies work with your internal team, leadership, and other partners.

Value for Investment

Whether agency fees, resources, and deliverables provide appropriate value for your investment.

Agency Roster Fit

Capability gaps, overlapping services, and whether your mix of agencies supports future priorities.

The goal is not simply to find your most popular agency.

We help you understand both performance and stakeholder satisfaction, so decisions are based on more than individual opinions.

HOW IT WORKS

From stakeholder feedback to actionable recommendations.

Our process combines quantitative and qualitative feedback to give marketing leaders a more complete picture.

Understand Your Ecosystem

We review your current marketing organization, agency roster, vendors, responsibilities, and business objectives.

Gather Honest Feedback

Through surveys and interviews, we collect perspectives from marketing leaders, internal stakeholders, and key external partners.

Evaluate & Recommend

We analyze the findings, identify strengths and gaps, and present a SWOT analysis with recommendations and next steps.

CLIENT PERSPECTIVE

A fresh perspective can make a big difference.

Hear how Setup helped Veritiv evaluate its marketing organization and external agency relationships.

Setup's recommendations were insightful and actionable.

Melissa Minihan VP of Digital Commerce and Marketing

WHAT YOU RECEIVE

Findings you can actually use.

We provide practical insights and recommendations to help you make informed decisions about your marketing organization and agency partners.

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Agency Evaluations

Assessments of individual agency strengths, effectiveness, and areas for improvement.

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Stakeholder Insights

Understand how internal teams experience agency relationships and where improvements are needed.

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SWOT & Gap Analysis

Identify strengths, weaknesses, opportunities, and gaps across your marketing ecosystem.

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Recommendations & Action Plan

Clear next steps for strengthening relationships, improving operations, and addressing resource needs.

Deliverables are tailored to each engagement. Individual agency scorecards and other evaluation tools can be included as appropriate.

READY FOR A CLEARER PICTURE?

Know what's working. Fix what isn't.

Before renewing agency contracts, consolidating your roster, or launching another search, understand the strengths and gaps in your current marketing ecosystem.

Let's Talk About Your Agency Partners