Marketing matchmakers
Setup helps brands find qualified agency partners and helps agencies grow through better-fit relationships, sharper positioning, and stronger market visibility.
Setup sits between both sides of the market. We help brands clarify what kind of agency support they need and help agencies grow through credibility, visibility, and stronger fit opportunities.
For Brands
We help brands clarify the need, shape the brief, and connect with qualified agency options, from deeply vetted network agencies to specialized agencies in our private database or broader custom searches.
For Agencies
We help agencies engage with the right level of the Setup ecosystem, from Setup Certified to deeper assessment and, for select agencies, stronger fit brand opportunities.
Whether you’re a brand looking for agency support or an agency exploring the right way to engage with Setup, we’ll help you find the right fit.
Clearer lanes. Better fit connections.
Some brands need a deeply vetted agency partner. Others need a specialized, right-sized team for a specific project, category, market, or timeline. Setup helps clarify the need first, then recommends the best-fit agency option.
For Brands
For brands that need qualified introductions to deeply vetted agency partners aligned to their goals, budget, and timeline.
For focused, niche, local, boutique, or project-based needs where a right-sized partner may be the better fit.
For more complex searches, formal procurement requirements, broader agency consideration sets, or highly specific criteria.
For Agencies
A credibility signal and entry point into Setup’s private agency database.
A deeper evaluation of positioning, proof, capabilities, fit, and readiness.
A selective growth model for agencies seeking a deeper relationship with Setup and stronger-fit opportunities over time.
Trusted Connections
Setup helps brands save time finding the right agency partners and helps agencies build credibility, visibility, and stronger-fit opportunities for growth.
Brand-side needs
“I really appreciate how Setup has taken the time to learn about our business and marketing needs before recommending agencies that can help us accomplish our goals.”
Agency fit
“Setup takes the time to understand our business, the clients we like to work with, and our core strengths. That work helps them identify the proper fit and opportunity for us to explore.”
Brand trust
“Working with Setup takes the guesswork out of what agency I should look for. A lot of the vetting is done in advance, so I know I’m starting with agencies Setup trusts.”
Brands we’ve helped build stronger marketing partnerships
Why Setup
Setup brings structure, perspective, and agency market knowledge to a process that can be hard to navigate on both sides.
Brands often know the challenge, but not always the right agency model. Setup helps clarify the goals, scope, timing, budget, and partner profile before recommending a next step.
Agencies need more than visibility. They need opportunities that align with their strengths, positioning, services, size, and readiness to support the brand’s actual need.
Setup helps brands identify the agency model that fits the work, budget, timeline, and level of support needed. For agencies, we help identify the Setup offering that fits their goals, readiness, and growth stage.
Setup helps brands move from a crowded agency market to a more focused set of qualified options, shaped by need, fit, capability, and context, so partnerships start with stronger alignment.
Ready to move forward?
Setup helps brands clarify the right agency need and connect with qualified partners. We help agencies build credibility, readiness, and growth with Setup.
For Brands
Clarify your agency need, understand the right partner model, and connect with qualified agency options worth meeting.
For Agencies
Build credibility, clarify fit, and explore the right Setup option to support your agency’s next stage of growth.