Marketing matchmakers

We help brands and agencies find better-fit partnerships.

Setup helps brands clarify the right agency model and connect with qualified partners. For agencies, we create clearer pathways to credibility, visibility, and better-fit brand opportunities.

Whether the right path is a vetted network agency, a Certified by Setup specialist, a custom search, or a deeper agency growth model, Setup helps determine what fits.

12 years connecting brands and agencies through better-fit partnerships
1,300+ brand-agency matches and introductions
125K+ marketers engaging with Setup content annually

Choose your path

Built for brands and agencies.

Setup sits between both sides of the market. We help brands find the right agency path and help agencies build stronger pathways to credibility, visibility, and better-fit brand opportunities.

01

Find the right agency path for the work you actually need.

We help brands clarify what kind of agency support they need and connect with qualified agency options, from deeply vetted network agencies to certified agency options and broader custom search.

  • Clarify your goals, scope, timing, and agency needs.
  • Identify the right partner model based on fit.
  • Meet qualified agency options without starting from a generic list.
02

Build credibility, clarify fit, and create a stronger path to brand opportunities.

We help agencies engage with the right level of the Setup ecosystem, from credibility-building certification to deeper assessment and growth-focused opportunity pathways.

  • Show credibility through Certified by Setup.
  • Clarify positioning, proof, strengths, and readiness.
  • Explore deeper pathways like Agency Assessment and Sustainable Pipeline.

Clearer lanes. Better-fit connections.

The right path depends on the need.

Not every brand need requires the same agency model. Some call for a deeply vetted network partner. Others call for a Certified by Setup specialist, a custom search, or a more strategic agency growth pathway.

For Brands

Find the right agency path.

01

In-Network Search

For brands that need a fast, often no-cost path to qualified agency introductions.

02

Certified by Setup Agency Options

For specialized, nimble, boutique, local, or project-based needs where a right-sized partner may fit best.

03

Custom Agency Search

For complex needs that require a broader search beyond the existing Setup ecosystem.

For Agencies

Build the right path into Setup.

01

Certified by Setup

A credibility signal and entry point into Setup’s private agency database.

02

Agency Assessment

A deeper evaluation of positioning, proof, capabilities, fit, and readiness.

03

Sustainable Pipeline

A selective growth pathway for agencies seeking more structured access to qualified brand opportunities.

Trusted Connections

Why brands and agencies trust Setup to make better-fit connections.

Setup helps brands save time finding the right agency partners and helps agencies build stronger paths to better-fit opportunities.

I really appreciate how Setup has taken the time to learn about our business and marketing needs before recommending agencies that can help us accomplish our goals.

Setup really got to know Modo Modo Agency, understood what we did well, and provided amazing connections with ideal clients for a long-term view.

Setup lights a spark in the brand and agency relationship. Their network, events, and conversation starters make them a great resource for brands and agencies alike.

Brands we’ve helped connect with better-fit agency partners

Great Clips Tetra Pak Bayer Red Bull NCR Siemens AG Newell Brands The Home Depot Floor & Decor American Cancer Society Randstad Allergan, an AbbVie company Georgia-Pacific Brooks Running

Why Setup

Fit-first matching backed by market context.

Setup brings structure, perspective, and agency-market knowledge to a process that can be hard to navigate on both sides.

01

We start with the need.

Brands often know the challenge, but not always the right agency model. Setup helps clarify the goals, scope, timing, budget, and partner profile before recommending a path.

02

We understand the agency side.

Agencies need more than visibility. They need opportunities that align with their strengths, positioning, services, size, and readiness to support the brand’s actual need.

03

We prioritize better-fit recommendations.

Setup is not built around generic lists. We focus on better-fit recommendations, clearer expectations, and more useful introductions for brands and agencies.

04

We create clearer paths.

The right answer may be a vetted network agency, a Certified by Setup specialist, a custom search, Agency Assessment, or Sustainable Pipeline. Setup helps determine what fits.

Ready to move forward?

Choose your path. We’ll help you find the right fit.

Whether you’re a brand looking for agency support or an agency looking for clearer growth pathways, Setup can help you take the next step with confidence.

For Brands

Find the right agency partner.

Clarify your agency need, understand the right partner model, and connect with qualified agency options worth meeting.

For Agencies

Explore your agency pathway.

Build credibility, clarify fit, and explore how your agency can engage with the Setup ecosystem.