Setup - Covid Marketing Survey - Summary
During the last two weeks of April 2020, Setup conducted a brief survey of marketing leaders to understand what was happening within their business as a result of the COVID-19 pandemic. We conducted a follow-up survey in August 2020 to gauge if any changes in trends had occurred.
Insights | August 2020
Participants
We heard from 150+ marketing leaders (67% in Director-level or higher positions) in August 2020 from brands including:
“March and April had tons of unknowns, but we’ve seen a recovery since May and are now performing in similar fashion YOY”
“COVID brought us forward 5 years in our ways of working and processes.”
Insights | April 2020
Participants
We heard from 175+ marketing leaders in April 2020 (64% in Director-level or higher positions) from brands including:
“All focus is currently on empowering employees to work from home safely. There is an eye towards accelerating digital transformation to infuse flexibility/agility into operations, engage customers in new ways, and introduce new digital business lines.”
“Most [marketers] are freezing spending on non-critical marketing needs, but thinking through ways to prepare and capitalize once the economy essentially reopens for business.”