Key Takeaways
Although the marketing leaders that have been a part of CMO Spotlight serve in many different industries, the insights they share apply to marketers at various stages of their careers.
Most Important Values
"Respect. Holding each other to a standard, holding yourself to a standard. I think respect is just a critical aspect of all relationships."
Lauren Weatherly | SVP Marketing | PGi
"[My] number one [value] is servant leadership."
Tia Cummings | SVP of Global Brand Marketing | Square
Advice You Wish You Had Received Earlier
“Every single one of us needs to know that if we are in a position, it’s because the people who put us there saw something in us - a spark, something, a great opportunity - and that we should be confident in that and build on that and be prepared to ask for what we think we are worth.”
Kristie Goshow | CMO | Preferred Hotels + Resorts
Showing Value to Non-Marketers
“The old focus around growth rate, shared targets, and program-level achievements have faded away into: how do we build impact?”
Ellen Donahue-Dalton | CMO | Medecision