@SetupSays social handles:
Twitter: https://twitter.com/SetupSays
Instagram: https://www.instagram.com/SetupSays
Facebook: https://www.facebook.com/SetupSays
Pinterest: https://www.pinterest.com/SetupSays
YouTube: https://www.youtube.com/SetupSays
Joe Koufman’s social handles:
LinkedIn: https://www.linkedin.com/in/JoeKoufman
Twitter: https://twitter.com/GumboShowJoe
Instagram: https://www.instagram.com/GumboShowJoe
Facebook: https://www.facebook.com/JoeKoufman
Pinterest: https://www.pinterest.com/GumboShowJoe
YouTube: https://www.youtube.com/c/JoeKoufman
Joe Koufman - full bio (under 300 words):
Joe Koufman is a connector at his core. He is the founder and CEO of Setup (https://setup.us), a marketing matchmaker that helps brands find the right agencies to fill gaps in capability, capacity, or expertise. Since launching Setup in 2014, Joe has facilitated hundreds of successful partnerships and helped drive millions in marketing spend to agency partners who truly fit.
Before founding Setup, Joe served as SVP of Business Development and Marketing at Engauge, where he led growth efforts for brands like Cisco Systems, Newell Brands, AMC Theatres, Hanesbrands, Hershey’s, Georgia-Pacific, and Chick-fil-A. He previously spent eight years at KnowledgeStorm (acquired by TechTarget) and began his career in retail with Abercrombie & Fitch and Eddie Bauer.
Joe has long supported the marketing and business community. He has served on the boards of AMA Atlanta, Fuse (formerly AIMA), and the Terry College of Business Digital Marketing Program. He’s a Entrepreneurs’ Organization (EO) member and a weekly volunteer with Everybody Wins! Atlanta.
In 2025, Joe’s first book, The Connector’s Compass, will be published by Ripples Media. The book explores building stronger personal and professional relationships through intentional, empathetic connection.
A North Carolina native, Joe graduated from Wake Forest University with a double major in Speech Communications and Politics. He now lives in Atlanta with his twin children, Joss and Radley.
Outside of work, Joe is a frequent traveler, a lifelong music enthusiast, and a student of the trumpet—learning to play the instrument passed down from his grandmother. He also hosts a weekly online radio show at GumboShow.com, where he shares musical discoveries across genres and decades.
Whether advising a brand, mentoring agency leaders, or exploring new ideas, Joe brings the same mindset to everything he does: be thoughtful, stay curious, and keep making meaningful connections.
Joe Koufman - short bio (under 40 words):
Joe Koufman is the founder and CEO of Setup (https://setup.us), a marketing matchmaker connecting brands with the right agencies. He’s a connector, advisor, author of the upcoming book The Connector’s Compass, and a lifelong music lover living in Atlanta with his twins, Joss and Radley.