Who?

Lead generation and on-site retargeting tools ConvertFlow and Optimonk.

Pricing?

Both tools offer free subscriptions to test out the capabilities and features. ConvertFlow offers four packages starting at $49/month and ending at $299/month. The number of visitors, solutions, and websites increases with each offer.

Optimonk has five selections starting at $29/month for minimum features and at $399/month for maximum features.

User Friendly?

ConvertFlow reviews are consistently positive and emphasize the support and friendliness of the staff. Optimonk reviews are also overwhelmingly positive when it comes to customer service. Multiple accounts stated the app assisted in recovering leads and increasing email subscriptions.

Features?

ConvertFlow’s features include:

• Lead Generation with capture, qualification, and segmentation.

• On-site Retargeting with guided personalized content and ads to convert visitors.

• Agency feature to improve the user’s client’s return on investment (ROI), activity, and presence.

It integrates with Zapier, Infusionsoft, Drip, MailChimp, ActiveCampaign, Aweber, Converkit, Hobspot, and Autopilot.

Optimonk’s features include:

• Exit Intent Triggering

• Campaign Templates

• Design and Customization

• Targeting and Segmentation

• Conversion Tools

• Setup and Integration

The newsletter integration includes MailChimp, GetResponse, iContact, AWeber, Campaign Monitor, Soundest, Verticalresponse, etc.The Ecommerce integration includes WordPress, Shopify, Magento, Drupal, BIGCommerce, PrestaShop, Volusion, Joomla, etc. It also integrates with Google Analytics for tracking.

The winner from this brief analysis is ConvertFlow.

Every company and every tool is  different. Each tool presents a variety of capabilities, strengths and weaknesses, but ultimately gets the job done. Since no tool is perfect, remember to think about the goals of the company, which features are imperative to the company’s success, and why the tool is needed in the first place. After an evaluation of personal goals, feel free to use the trials of each tool and assess which tool best fits with the staff and company.