Atlanta Integrated Marketing Summit (AIMS)

Keynote Sessions

AIMS 2025 united Atlanta’s top marketers for a high-energy day of collaboration, creativity, and cross-disciplinary insights — breaking silos and building the future of marketing together. With powerful sessions from UPS, Kellanova, Papa Johns, and Edible Brands, the summit was packed with actionable strategies, authentic leadership, and real connection.

Whether you attended or missed out, relive AIMS 2025 by revisiting the speaker sessions below.

Deisha Barnett | President of Global Communications + Brand (CCO), UPS

Session - No Mailing It In: Leading with Authenticity in Every Message

Deisha brings a fresh, fearless perspective on brand leadership, and why authentic communication is the most strategic advantage a leader can have.

Julie Bowerman | Chief Marketing Officer, Kellanova

Session - Differentiated Brands: Winning in a Hyperconnected World

Julie will explore how bold positioning, distinctiveness, and consumer-first thinking help brands stand out (and stay top-of-mind) in an always-on marketplace.

Thomas Winstanley | EVP, General Manager, Edible Brands

Session - Controlled Chaos: The Strategy Behind Disruption

Thomas dives into how Edible leverages disruption, rapid experimentation, and creative risk-taking to fuel growth across an iconic brand portfolio.

Shivram Vaideeswaran | SVP, Brand Marketing, Papa Johns

Session - Beyond the Pizza Box: Building a Brand Engine That Delivers Growth

Go inside Papa Johns’ modern marketing model — where creative storytelling, data-driven decisions, and world-class delivery come together to fuel continuous brand and business growth.