Atlanta Integrated Marketing Summit (AIMS)

Watch the AIMS 2026 Sessions

Explore practical lessons on brand relevance, creative effectiveness, customer experience, and agency partnerships from Georgia-Pacific, Hertz, Cricket Wireless, and Chick-fil-A.

Enter your email to access the four AIMS 2026 sessions.

Laura Knebusch | Senior Vice President, Marketing & Consumer Experience, Georgia-Pacific

Session - How Heritage Brands Win With Modern Marketing

Laura explores how established brands can evolve without losing what made consumers trust them in the first place — combining a clear brand promise with modern creative, smarter data, and a deep understanding of today’s consumer.

Brian Canning | Chief Marketing Officer, Hertz

Session - Marketing Through Transformation, Reinvigorating an Iconic Brand

Brian takes us inside the transformation of an iconic brand, exploring how Hertz connects creative ideas to real customer needs, tests what drives business results, and builds agency partnerships that push the work forward.

Wendy Martin | Chief Marketing Officer, Cricket Wireless

Session - The Funnel Is Only the Beginning: Rethinking How Modern Marketing Creates Growth

Wendy challenges the traditional marketing funnel, exploring how brands can better understand the moments that influence customer decisions, connect experiences across teams, and turn awareness into lasting relationships.

Khalilah Cooper | Chick-fil-A

Session - Building Brand Meaning Through Experience and Storytelling

Khalilah explores how everyday customer experiences shape what a brand truly means — and how storytelling, local teams, customer listening, and strong agency partnerships can turn those experiences into lasting connections.