The Venetian Expo & Caesars Forum • November 4–6, 2025 • Las Vegas, NV

Meet Setup at AAPEX 2025

We match aftermarket, diagnostics, and shop-tech brands with best-fit agencies for media, measurement, retail, and product launch support — fast, vetted, and free for brands via In-Network Search.

Schedule a Matchmaking Session How our matchmaking works

Trusted by Aftermarket & Shop-Tech Leaders

Trusted by manufacturers, retailers, and shop-tech innovators. With 1,300+ successful connections, Setup speeds agency selection so you can focus on launches, channel growth, and measurable ROI.

Why Brands Choose Setup

Curated shortlists aligned to your objectives, budget, and markets
Hands-on support from discovery through finalist meetings
Faster outcomes with less risk and no cost to brands for In-Network Search

For AAPEX Exhibitors & Attendees

If you drive marketing or agency partnerships in the aftermarket — Setup helps you:

➜ Activate retail & channel marketing with launch and category campaigns

➜ Optimize e-commerce readiness for B2B & D2C sales

➜ Unify data across media, CRM, and distributors for measurable ROI

➜ Scale creative and content production without adding headcount

Real stories from CMOs in aftermarket & shop-tech

Short conversations about brand, demand, and growth from leaders steering major retail and automotive brands.

Marti Walsh — Vice President of Marketing, NAPA

Marti Walsh — Vice President, Marketing, NAPA

Brand transformation: rebranding with cross-functional research that delivered measurable ROI.

“They were all hustling over 18 months and they delivered the successful story… the impact has been transformative.”

Vivek Saran — CMO, Belle Tire

Pandemic-era growth playbook: doubling down on marketing investments to capture market share.

“We were brave… we doubled down and increased market share in every single market.”

See all CMO Spotlights

How It Works

We Listen: discovery to understand goals, challenges, KPIs and constraints, then co-create your project brief.

We Analyze: your needs and map them to vetted aftermarket & shop-tech agencies.

We Introduce: finalists delivered in 7–14 days, with introductions and next steps scheduled for you.

Prefer a comprehensive RFI/RFP search? Custom Agency Search manages the full process end to end (typical timeline 6–12 weeks).

Schedule a Matchmaking Session

FAQs: Everything You Need to Know

Yes. In-Network Search is free for brands—agencies cover the fees.
Absolutely. We can supplement your roster or fill capability gaps.
We deliver a vetted shortlist in 7–14 days, with finalist meetings scheduled for you.
Choose Custom Agency Search for a managed RFI/RFP—plan 6–12 weeks.

Shift into high gear after AAPEX 2025.

If parts, fluids, diagnostics, or shop-tech are on your roadmap, Setup connects you with proven agencies built for aftermarket growth. Expect a shortlist in 7–14 days and guided finalist meetings — all at no cost to brands through our In-Network Search.

Book a Matchmaking Consult (15/30 min)

Prefer email? info@setup.us — let us know your focus: launch, media, retail, or diagnostics/measurement.