As marketing matchmakers, Setup traditionally hosts a quarterly #MarketersBreakfast to connect client-side and agency-side marketers. Given current gathering regulations, we have pivoted to virtual bi-monthly #MarketingMixers to inspire, educate, and bring together marketers. 

At Setup, we work with some of the finest marketing agencies across the nation with an array of capabilities. Our most recent July mixer gave our partners a platform to share an exclusive behind-the-scenes look into their process and gave viewers the opportunity to experience 14 different case studies from established brands in 90 minutes. 

Expert agency presenters walked participants through their dynamic approaches and successful strategies to pull off extraordinary campaigns. Some of the impressive results include:

• 4.6x return on ad spend

• +235% increase in direct sales on the brand’s website

• 5x lift in conversion rate

• 460% increase in ecommerce revenue

• +75% awareness in year one

• +53% increase in website visitors 

From growth strategy to website redesigns, from virtual commencements to new audience marketing and scientific audience segmentation, #MarketingMixer guests were exposed to unique approaches to marketing campaigns in a pre- and post-COVID world. 

The line-up consisted of the following agencies and brands.

• Blue Sky | Goodwill  

• Three Five Two | Brightwell

• DEFINITION 6 | SCAD

• The Shipyard | Weleda

• Orbit Media | Lou Malnati's Pizza

• Fitzco | Shoe Carnival

• Modo Modo Agency | Carrier

• Response Media | Pampers

• The Variable | People Friendly Index

• Morrison | Samsung

• VantagePoint | AyrKing

• FortyFour | The Coca-Cola Company

• St. John & Partners | Rooms To Go

• Xpedition Media | YouTube

Watch the full presentation here. 

If you’re interested in working with or speaking to any of these agencies, please reach out to us!

Upcoming Events

The #MarketingMixers provide opportunities for marketers to learn and connect virtually in a stress-free environment.

Past #MarketingMixers

Our first #MarketingMixer in May featured the Chief Marketing Officer (CMO) of Piedmont Healthcare, the Executive Vice President (EVP) Business Strategy and CMO at Citrix, and the Chief Global Digital Consumer and Customer Experience Officer at The Kellogg Company. These three executives shared the positive and negative impacts the virus has had on their businesses. 

Learn more + watch the video - #MarketingMixer | The Bright Side

Want to connect?

If you would like to know more about Setup, connect with us!

We believe in connecting marketers in various ways, so let us connect you to the perfect marketing agency to suit your needs, to different industry marketers to learn from, and/or to relevant job roles/positions to grow your career. We are here and ready to make more marketing matches for you.