As marketing matchmakers, Setup has traditionally hosted a quarterly #MarketersBreakfast to connect client-side and agency-side marketers. Given current gathering regulations, we pivoted to virtual bi-monthly #MarketingMixers to inspire, educate, and bring together marketers. 

At our latest #MarketingMixer, we leaned into our matchmaking mantra and hosted a virtual interview and networking event featuring the Atlanta Hawks and State Farm Arena Chief Marketing Officer (CMO), Melissa Proctor. 

In the interview, Melissa Proctor announced her new book From Ball Girl to CMO. Other details from the interview include:

• Proctor’s path and leaders who influenced her.

• How she maintains an open and collaborative leadership mentality.

• Brands that inspire her and why. 

• The meaning and necessity behind “ghetto resourcefulness.” 

• The work surrounding the election that the Atlanta Hawks are doing for the community.

• How she continues to achieve her dreams, climb ladders, and break the mold of being a traditional executive.

Upcoming Events

The #MarketingMixers provide opportunities for marketers to learn and connect virtually in a stress-free environment.

Past #MarketingMixers

The Bright Side featured the Chief Marketing Officer (CMO) of Piedmont Healthcare, the Executive Vice President (EVP) Business Strategy and CMO at Citrix, and the Chief Global Digital Consumer and Customer Experience Officer at The Kellogg Company. These three executives shared the positive and negative impacts the virus has had on their businesses. 

Learn more + watch the video - #MarketingMixer | The Bright Side

The Capability Showcase gave our partners a platform to share an exclusive behind-the-scenes look into their process and gave viewers the opportunity to experience 14 different case studies from established brands in 90 minutes. 

Expert agency presenters walked participants through their dynamic approaches and successful strategies to pull off extraordinary campaigns.

Learn more + watch the video - #MarketingMixer | The Capability Showcase

Want to connect?

If you would like to know more about Setup, connect with us! 

We believe in connecting marketers in various ways, so let us connect you to the perfect marketing agency to suit your needs, to different industry marketers to learn from, and/or to relevant job roles/positions to grow your career. We are here and ready to make more marketing matches for you.