For the past four years, Setup has conducted a Marketing Relationship Survey to take the pulse on how Companies (Brands/Clients) and Marketing Agencies operate and work together. Because we live in the space between Brands and Agencies, we are in a unique position to bridge any gaps - in communication, work style, work needs, and more. In that vein, we’re excited to share the results of this year’s survey to provide insight and perspective on the current state of Agency-Client relationships.

If we had to sum up what we learned this year, it would be that Brands are even less satisfied with their primary Agency than they were in 2021. The status of the Client/Agency relationship in 2022 is that it is a mess! For example, Agencies think that Clients end relationships with their Agency most frequently due to Budget Cuts, when the real reason is the Lack of a Strategic Approach, among several others.

Read our full post about the results here.

Read the Ad Age article here.