Welcome to Setup Pulse for Brands and Agency marketers alike! Every other week, we’ll provide three trending topics in the Marketing industry, as well as a new story that you will want to get your eyes on.

Read up on what’s being talked about this week!

Trending Topics

Gen Z: YouTube > TikTok?!

A recent report shows Gen Z is ranking YouTube as their favorite social platform over TikTok and Meta, specifically for gaming. Two thirds of teens play video games at least once a week, so tailor your content accordingly.

Will AI Replace Your Staff?

There’s a lot of talk about whether or not AI will replace agencies or your creative staff. Can it? Obviously this is a huge topic..but, short answer, no. AI can’t provide emotional intelligence. It's a tool for humans, not a replacement.

Threads On The Web

In an effort to increase usage of the app, Threads is now available on desktop. You can post, interact, and view your feed from your computer. Search will be coming soon too!

New + Noteworthy

New Google Core Update

Google just released their second core update of 2023. Due to them making changes to the search algorithm, be sure to keep an eye on your site analytics and rankings over the next few weeks.

Ad Of The Week

YETI's new campaign highlights how to be more environmentally friendly and how their exceptional product quality will last for years to come.

Check back in for the next “Setup Pulse” where we give you quick trend + campaign reports! If you want more in-depth industry content, including interviews by CMOs and Marketing Executives, subscribe to our Newsletter below!