Welcome to the Setup Pulse for Brands and Agency marketers alike! Every other week, we’ll provide three trending topics in the Marketing industry, as well as a new story that you will want to get your eyes on.

Read about what’s being talked about this week!

Trending Topics

CMO’s New Friend, the CBO

The recent rise of the Chief Brand Officer (CBO) has many questioning if that makes the CMO role obsolete. It’s doing almost the opposite, in fact, and complementing the CMO role by having the two work together. The CBO extends the brand strategy from marketing to all other departments at the company.  

DEI Taking a Back Seat

CMOs have recently lost focus on DEI initiatives and deprioritized these efforts due to the increased pressure they’re receiving to be more accountable to the bottom line. Focus has shifted on operational efficiency, rising 12% between 2022 and 2023.

Prompt Skillbuilding

The hottest new business skill to learn is prompt engineering, essentially the art of creating prompts with AI. A pre-prompt is the most important part and will set the tone for the efficacy of AI responses. Categorizing prompts will also help!

New + Noteworthy

Brands Are Loving the 2024 Eclipse

From Oreo Krispy Kreme “out of this world” doughnuts to McDonald’s space themed location and even Warby Parker’s free eclipse glasses, lots of brands hopped on advertising for this rare event. Read about all the brand activations here! 

Ad Of The Week

Planned Parenthood went really bold with their recent billboards around Arizona during March Madness. Commuters were encouraged to consider a vasectomy using clever basketball language. Planned Parenthood saw an opportunity to spread their message to those looking for family planning alternatives to a predominantly male audience by placing the billboards on the route towards the stadium. 

Come back soon for the next “Setup Pulse” where we give you quick trend and campaign reports! If you want more in-depth industry content, including interviews by CMOs and Marketing Executives, subscribe to our Newsletter below!